Content Marketing

7 Unbelievably Simple Blogging Hacks that will Transform Your Content Marketing

What if we told you that writing a successful and engaging blog post can be easier than you think? With the help of these simple-but-powerful blogging hacks below, not only you will be able to make blogging a habit, but also to create blog posts that will boost your content marketing, engage your audience and drive conversions. Ready?
April 16, 2019
Content Marketing

Why Your Content Marketing Strategy Matters (and What it Takes to Make One)

If you want to make an impact online, a standalone blog post will no longer cut the mustard. You need to have an overarching content marketing campaign to increase engagement and profits. And no content marketing campaign can be successful without a proper strategy. Here, we’ll discuss the value of a detailed content marketing strategy and how you can create one for your brand.
April 11, 2019
Content Marketing

6 Reasons Why Content Marketing Fails... and What You Should do to Make Yours a Success

Sadly, an effective content marketing strategy isn’t that straightforward and requires more than just time spent writing blogs, but time spent researching, planning, promoting and analysing. Here, we’ll go over some key areas where brands go wrong with their content marketing, and what should be done to create a successful campaign.
April 9, 2019
Content Marketing

7 Best Affordable SEO Tools Every Startup Needs

SEO is the key to getting found online. Trouble is... creating an SEO strategy can be expensive. Luckily, if your startup doesn’t have the budget for a dedicated SEO team (or even fancy SEO tools), there are still plenty of affordable ways to supercharge your SEO strategy.
April 4, 2019
Content Marketing

Why Consumers Struggle to Connect with “Green” Brands. Could the solution be Behavioural Economics?

Between climate change, natural disasters and conflict zones… it can feel like there’s more bad stories in the world than good. For “green” brands — those who advocate sustainable or ethical practices — the challenge is this: how to connect with the consumers who struggle to connect with them.
April 1, 2019
SEO

A Complete Guide on How to Write Cornerstone Content to Drive SEO Backlinks

If you build a content marketing plan that is focused on driving conversions, then traffic will (eventually) follow. Creating good cornerstone content is tricky and there are a lot of things to consider, so if you’re feeling overwhelmed right now there’s no need to worry. Our comprehensive, “cornerstone content how-to” is designed to help answer any questions you may have.
March 29, 2019
Content Marketing

Copywriting Tips for Beauty Brands

Whether your product creates the most beautiful glow, reduces signs of ageing or gives hair a much-needed boost of moisture, without a clear and cohesive brand ‘voice’ you’re unlikely to get a rush of customers and sales. Think about the most successful beauty brands in the world right now. What makes them so dominant in the beauty industry?
March 25, 2019
Content Marketing

How to Write Powerful Landing Page Copy That Actually Converts

Making your landing page persuade and convert your audience is a science. And the stakes are high — if your landing page copy isn’t right, your funnel will fail. But don’t be discouraged, we’ll walk you through how to write the perfect landing page copy for your brand.
March 22, 2019
Content Marketing

37 Tools that Every Remote Team Needs to Support Collaboration

Managing a remote team can be a tricky business, and staying on top of projects, communicating with people in various different locations, and even motivating and engaging your staff requires new ways of working. As strong advocates of a remote working environment, we decided to highlight and evaluate some of the best and most useful remote working tools to help supercharge your remote team.
March 18, 2019
How-tos

Winning Words for Winning Brands: How to Write Powerful Copy for Sports Brands

Like all new brands and products, marketing is essential to be seen and heard. And what better way to do all these things than with powerful, persuasive writing? Here are some creative writing tips to help you build a strong brand identity and a strong connection with your customers.
March 15, 2019
How-tos

Essential Copywriting Tips for Nonprofits

Copywriting for nonprofits is no easy task. Not only are you trying to persuade people to act altruistically, but you’re also asking them to empathize with something that may only exist thousands of miles away from them. But don’t despair. If you’ve been tasked with writing effective copy for a non-profit, the good news is that there are some simple (and proven) tips that can help set you up for success.
March 12, 2019
Content Marketing

The 6 Best Content Marketing Platforms You Need to Know About in 2019

If you are a marketer or run a small business, it’s likely you publish various types of content on several platforms. But what happens when all the blog posts, videos, social posts, emails, and ebooks you produce begin to mount up so much that you can no longer manage them? If you’re feeling overwhelmed by content, then perhaps you need to make use of a content marketing platform.
March 8, 2019
Content Marketing

Powerful Copywriting Tips to Craft Facebook Ads That Convert

How do you write ads that surpass your conversion goals? You need to up your copywriting game to convince your ad recipients to take the actions you want. Let us show you 7 powerful copywriting tips you can start implementing now to boost your Facebook ad conversions.
March 4, 2019
Content Marketing

Copywriting vs Content Marketing: Which is Better? Or Are They Just The Same Thing?

The answer to the question ‘are copywriting and content marketing the same thing?’ is the same as the answer to lots of the most pertinent questions: Yes, and No. Let’s explain that a bit more, shall we?
March 1, 2019
Content Marketing

7 Common Freelance Copywriter Mishaps and How to Avoid Them

How do you weed out the less-than-stellar options, and ensure that the writers you work with are the real deal? We’ve compiled a list of all the things you need to be on the lookout for when hiring a freelance copywriter.
February 22, 2019
How-tos

5 Ways to Supercharge Your Copy For Travel Brands

Copy supports every aspect of a brand’s marketing, and especially so with travel copywriting. You’re selling aspiration and escapism, so getting your written messaging right is vital to bolster conversions. Take a look through these tips to find some easy-to-implement solutions, specific to the travel industry.
February 18, 2019
Content Marketing

How to Pick a Copywriting Agency

Working with a content writing agency can be highly beneficial for your business — and can free up a lot of space for you to do your actual job of running it. But how do you pick the right copywriting agency for you?
February 18, 2019
How-tos

How to Find a Freelance Copywriter (with Zero Stress)

Useful tips on how to find the right freelance content writer for your needs, so that you can focus on what you do best: making your brand soar.
February 12, 2019
Content Marketing

How to 'Do' Content Marketing to Grow Your Business, Without Breaking the Bank

Good content can be expensive. If you’re a start-up or a company with limited marketing funds, this can leave the benefits of content marketing frustratingly out of reach. Luckily, it doesn’t have to be this way. Here are some ideas for how to use contenting marketing to grow your business without breaking the bank.
February 11, 2019
Content Marketing

Should you Outsource your Content Marketing or Hire a Writer?

Should you outsource your content marketing, or hire a writer to do it in-house? As with all things in life, both of these approaches have inherent advantages and drawbacks; whichever way you choose to proceed will depend on your business, and what you want to achieve through your content.We’re sorry we can’t answer this one for you, but we can help by outlining the pros and cons of each…‍
February 7, 2019
Content Marketing

How Your Startup Blog could Create up to 55% More Traffic 😮

When it comes to a startup’s content marketing plan, one thing is for sure: blogging should be a part of it.
February 5, 2019
Content Marketing

How to Create a Killer Content Marketing Brief

If you’re planning on outsourcing your content creation, it’s suuuuuper important that you remember one crucial thing...brief well, or expect disappointing results. Here's a guide to create a killer content marketing brief that will set you up for success.
February 5, 2019
Content Marketing

3 Essential Copy Techniques that You Should be Using on Your Blog

If you’re taking your first steps into the world of copywriting – perhaps you’re just launching your business, or have heard that content can drive more traffic to your site – you may be feeling anxious about what to write. Let’s get those creative juices flowing: what are the essential techniques you should be using in your blog?
February 3, 2019
SEO

SEO Health check - An SEO Copywriting Checklist for Startups

As a startup founder — you’re busy doing a million things at once, you don’t have time to scrawl through a thousand blogs and books about SEO. There aren’t enough hours in the day for that. So, let’s see what we can do to bring you right up to speed.
January 30, 2019
Content Marketing

Are Cheap Copywriting Services Really Worth It?

If you have a content machine you need to get off the ground, and not much budget to do so, it can be really tempting to opt for the cheapest, well-rated copywriter you can find. But before you do, take a moment to consider these important points to make sure that you’re making the best use of your money, resources, and time.
January 27, 2019
SEO

6 Simple SEO Copywriting Hacks For Startups

The road to SEO success can be long. But worry not, there are some really simple hacks you can do with your SEO copywriting to kickstart your efforts...and we’ve got a bunch of the most important ones right here.
January 24, 2019
Tips For Founders

9 Tips from IH founders to Help you Beat Imposter Syndrome

Yesterday I reached out to the IH community for guidance on how to overcome one of my biggest challenges as a founder: Imposter Syndrome. I got so many amazing pieces of advice, that I decided to write a post summarising them for other founders feeling similar bouts of self-doubt.
January 17, 2019
Other

6 Behavioural Economics Theories That Every Marketer Should Know

Just as you choose the right images, words and platforms to make your brand message clear, understanding how behavioural economics theories influence your customers can help shape your marketing plan. Right. Let’s jump in…
January 11, 2019
SEO

4 Reasons Why SEO Still Really Matters

Our take on why it’s still so important to invest in high-quality SEO for any new business, irrespective of sector, and why the importance of SEO is only likely to increase in the future.
January 9, 2019
Content Marketing

5 Ways to Make Your Content Marketing More Effective

Strategies to produce great content that successfully converts your visitors into customers
January 6, 2019
Content Marketing

Is Content Marketing Really Worth It? Here are 5 Stats that Will Make You Want to Up Your Budget Right Now

6 (perhaps surprising) stats that’ll have you confidently upping your content marketing budget - starting now.
December 4, 2018
Content Marketing

Hiring the Perfect Freelance Writers to Scale Your Content Marketing (On a Shoestring)

With a few simple steps you could be on your way to hiring the perfect freelance writers, without breaking the bank. Here's how.
November 19, 2018
Content Marketing

8 Simple and Low Budget Content Marketing Tips for Small Businesses

If you’re a small business with a limited budget, ‘doing’ your content marketing well is no mean feat. Luckily, even the most stretched marketing-team-of-one can nail content marketing. Here are 8 simple, low budget content marketing tips for small businesses.
November 1, 2018
Content Marketing

Quality over Quantity: Why It's Important to Feed Your Content Machine with Only the Good Stuff

It can be tempting to seek out the cheapest solution to get your content marketing off the ground. But if your efforts are actually going to drive results, be sure to follow one simple rule: go for quality over quantity.
October 15, 2018
SEO

SEO is Dead….Or is It?

Google any variation of the above and you’ll find yourself inundated with over 60 million hits (yikes). So, to save yourself the trouble of reading through these reams of (often dis-)information, we’re here to spell out some key reasons that SEO matters more than ever before.
October 10, 2018
How-tos

How To Write Targeted Sales Emails That Actually Get You Customers

There’s nothing worse than pouring your heart and soul into a great sales email and getting crickets in response. You might as well abandon your email list. But wait, what if I say we might have a solution for you?
September 1, 2018
Content Marketing

How To Create a Content Marketing Plan That Will Actually Drive Conversions

Even if you’re not a content marketing guru (yet), you can still create an editorial plan that works for you. Just download our free templates and follow these simple steps.
Content Marketing

7 Unbelievably Simple Blogging Hacks that will Transform Your Content Marketing

What if we told you that writing a successful and engaging blog post can be easier than you think? With the help of these simple-but-powerful blogging hacks below, not only you will be able to make blogging a habit, but also to create blog posts that will boost your content marketing, engage your audience and drive conversions. Ready?
April 16, 2019
Content Marketing

Why Your Content Marketing Strategy Matters (and What it Takes to Make One)

If you want to make an impact online, a standalone blog post will no longer cut the mustard. You need to have an overarching content marketing campaign to increase engagement and profits. And no content marketing campaign can be successful without a proper strategy. Here, we’ll discuss the value of a detailed content marketing strategy and how you can create one for your brand.
April 11, 2019
Content Marketing

6 Reasons Why Content Marketing Fails... and What You Should do to Make Yours a Success

Sadly, an effective content marketing strategy isn’t that straightforward and requires more than just time spent writing blogs, but time spent researching, planning, promoting and analysing. Here, we’ll go over some key areas where brands go wrong with their content marketing, and what should be done to create a successful campaign.
April 9, 2019
Content Marketing

7 Best Affordable SEO Tools Every Startup Needs

SEO is the key to getting found online. Trouble is... creating an SEO strategy can be expensive. Luckily, if your startup doesn’t have the budget for a dedicated SEO team (or even fancy SEO tools), there are still plenty of affordable ways to supercharge your SEO strategy.
April 4, 2019
Content Marketing

Why Consumers Struggle to Connect with “Green” Brands. Could the solution be Behavioural Economics?

Between climate change, natural disasters and conflict zones… it can feel like there’s more bad stories in the world than good. For “green” brands — those who advocate sustainable or ethical practices — the challenge is this: how to connect with the consumers who struggle to connect with them.
April 1, 2019
Content Marketing

Copywriting Tips for Beauty Brands

Whether your product creates the most beautiful glow, reduces signs of ageing or gives hair a much-needed boost of moisture, without a clear and cohesive brand ‘voice’ you’re unlikely to get a rush of customers and sales. Think about the most successful beauty brands in the world right now. What makes them so dominant in the beauty industry?
March 25, 2019
Content Marketing

How to Write Powerful Landing Page Copy That Actually Converts

Making your landing page persuade and convert your audience is a science. And the stakes are high — if your landing page copy isn’t right, your funnel will fail. But don’t be discouraged, we’ll walk you through how to write the perfect landing page copy for your brand.
March 22, 2019
Content Marketing

37 Tools that Every Remote Team Needs to Support Collaboration

Managing a remote team can be a tricky business, and staying on top of projects, communicating with people in various different locations, and even motivating and engaging your staff requires new ways of working. As strong advocates of a remote working environment, we decided to highlight and evaluate some of the best and most useful remote working tools to help supercharge your remote team.
March 18, 2019
Content Marketing

The 6 Best Content Marketing Platforms You Need to Know About in 2019

If you are a marketer or run a small business, it’s likely you publish various types of content on several platforms. But what happens when all the blog posts, videos, social posts, emails, and ebooks you produce begin to mount up so much that you can no longer manage them? If you’re feeling overwhelmed by content, then perhaps you need to make use of a content marketing platform.
March 8, 2019
Content Marketing

Powerful Copywriting Tips to Craft Facebook Ads That Convert

How do you write ads that surpass your conversion goals? You need to up your copywriting game to convince your ad recipients to take the actions you want. Let us show you 7 powerful copywriting tips you can start implementing now to boost your Facebook ad conversions.
March 4, 2019
Content Marketing

Copywriting vs Content Marketing: Which is Better? Or Are They Just The Same Thing?

The answer to the question ‘are copywriting and content marketing the same thing?’ is the same as the answer to lots of the most pertinent questions: Yes, and No. Let’s explain that a bit more, shall we?
March 1, 2019
Content Marketing

7 Common Freelance Copywriter Mishaps and How to Avoid Them

How do you weed out the less-than-stellar options, and ensure that the writers you work with are the real deal? We’ve compiled a list of all the things you need to be on the lookout for when hiring a freelance copywriter.
February 22, 2019
Content Marketing

How to Pick a Copywriting Agency

Working with a content writing agency can be highly beneficial for your business — and can free up a lot of space for you to do your actual job of running it. But how do you pick the right copywriting agency for you?
February 18, 2019
Content Marketing

How to 'Do' Content Marketing to Grow Your Business, Without Breaking the Bank

Good content can be expensive. If you’re a start-up or a company with limited marketing funds, this can leave the benefits of content marketing frustratingly out of reach. Luckily, it doesn’t have to be this way. Here are some ideas for how to use contenting marketing to grow your business without breaking the bank.
February 11, 2019
Content Marketing

Should you Outsource your Content Marketing or Hire a Writer?

Should you outsource your content marketing, or hire a writer to do it in-house? As with all things in life, both of these approaches have inherent advantages and drawbacks; whichever way you choose to proceed will depend on your business, and what you want to achieve through your content.We’re sorry we can’t answer this one for you, but we can help by outlining the pros and cons of each…‍
February 7, 2019
Content Marketing

How Your Startup Blog could Create up to 55% More Traffic 😮

When it comes to a startup’s content marketing plan, one thing is for sure: blogging should be a part of it.
February 5, 2019
Content Marketing

How to Create a Killer Content Marketing Brief

If you’re planning on outsourcing your content creation, it’s suuuuuper important that you remember one crucial thing...brief well, or expect disappointing results. Here's a guide to create a killer content marketing brief that will set you up for success.
February 5, 2019
Content Marketing

3 Essential Copy Techniques that You Should be Using on Your Blog

If you’re taking your first steps into the world of copywriting – perhaps you’re just launching your business, or have heard that content can drive more traffic to your site – you may be feeling anxious about what to write. Let’s get those creative juices flowing: what are the essential techniques you should be using in your blog?
February 3, 2019
Content Marketing

Are Cheap Copywriting Services Really Worth It?

If you have a content machine you need to get off the ground, and not much budget to do so, it can be really tempting to opt for the cheapest, well-rated copywriter you can find. But before you do, take a moment to consider these important points to make sure that you’re making the best use of your money, resources, and time.
January 27, 2019
Content Marketing

5 Ways to Make Your Content Marketing More Effective

Strategies to produce great content that successfully converts your visitors into customers
January 6, 2019
Content Marketing

Is Content Marketing Really Worth It? Here are 5 Stats that Will Make You Want to Up Your Budget Right Now

6 (perhaps surprising) stats that’ll have you confidently upping your content marketing budget - starting now.
December 4, 2018
Content Marketing

Hiring the Perfect Freelance Writers to Scale Your Content Marketing (On a Shoestring)

With a few simple steps you could be on your way to hiring the perfect freelance writers, without breaking the bank. Here's how.
November 19, 2018
Content Marketing

8 Simple and Low Budget Content Marketing Tips for Small Businesses

If you’re a small business with a limited budget, ‘doing’ your content marketing well is no mean feat. Luckily, even the most stretched marketing-team-of-one can nail content marketing. Here are 8 simple, low budget content marketing tips for small businesses.
November 1, 2018
Content Marketing

Quality over Quantity: Why It's Important to Feed Your Content Machine with Only the Good Stuff

It can be tempting to seek out the cheapest solution to get your content marketing off the ground. But if your efforts are actually going to drive results, be sure to follow one simple rule: go for quality over quantity.
October 15, 2018
Content Marketing

How To Create a Content Marketing Plan That Will Actually Drive Conversions

Even if you’re not a content marketing guru (yet), you can still create an editorial plan that works for you. Just download our free templates and follow these simple steps.
How-tos

Winning Words for Winning Brands: How to Write Powerful Copy for Sports Brands

Like all new brands and products, marketing is essential to be seen and heard. And what better way to do all these things than with powerful, persuasive writing? Here are some creative writing tips to help you build a strong brand identity and a strong connection with your customers.
March 15, 2019
How-tos

Essential Copywriting Tips for Nonprofits

Copywriting for nonprofits is no easy task. Not only are you trying to persuade people to act altruistically, but you’re also asking them to empathize with something that may only exist thousands of miles away from them. But don’t despair. If you’ve been tasked with writing effective copy for a non-profit, the good news is that there are some simple (and proven) tips that can help set you up for success.
March 12, 2019
How-tos

5 Ways to Supercharge Your Copy For Travel Brands

Copy supports every aspect of a brand’s marketing, and especially so with travel copywriting. You’re selling aspiration and escapism, so getting your written messaging right is vital to bolster conversions. Take a look through these tips to find some easy-to-implement solutions, specific to the travel industry.
February 18, 2019
How-tos

How to Find a Freelance Copywriter (with Zero Stress)

Useful tips on how to find the right freelance content writer for your needs, so that you can focus on what you do best: making your brand soar.
February 12, 2019
How-tos

How To Write Targeted Sales Emails That Actually Get You Customers

There’s nothing worse than pouring your heart and soul into a great sales email and getting crickets in response. You might as well abandon your email list. But wait, what if I say we might have a solution for you?
September 1, 2018
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