Our latest articles.

What is gated content and does it work

What is gated content and does it work?

We’re all trying to get our content noticed — that’s the whole point of content marketing after all! But that’s easier said than done. We know how hard it can be getting your work in front of people’s eyes these days, but there are some strategies you can use to help. We’ve already spoken about …

Read more

How to win the battle for attention

How to win the battle for attention

Crafting Content, Episode 11 – A content marketing podcast from Scribly Crafting Content Episode 11: How to win the battle for attention Welcome to another episode of Scribly’s “Crafting Content” podcast! In today’s episode, we discuss how to get your content seen by the right people. With so much content out there, so many different …

Read more

The power of visual content

The power of visual content

In today’s digital age, where attention spans are shorter than ever and information overload is rampant, the power of visual content cannot be overstated. From social media platforms to websites and marketing materials, visuals play a pivotal role in capturing audience attention, conveying messages effectively, and driving engagement.  In fact, a study found that visual …

Read more

How to Perform a Competitor Analysis

How to perform a competitor analysis

Let’s face it, getting your content noticed online is becoming harder and harder. The amount of content already available on the internet is staggering and just keeps growing, making it difficult to stand out from the crowd. In fact, a study found that just one UK newspaper was publishing around 1500 articles per day! And …

Read more

Content marketing podcast EPISODE 10: GET YOUR CONTENT MEASURING TOOLBOX

Get your content measuring toolbox

Crafting Content, Episode 10 – A content marketing podcast from Scribly Crafting Content Episode 10: Get your content measuring toolbox The tenth episode of Scribly’s “Crafting Content” podcast and the final feature of our ‘content marketing mistakes’ mini-series is here! Today’s topic is about the importance of measuring and analyzing the performance of your content …

Read more

How to repurpose content for maximum impact

How to repurpose content for maximum impact

In the ever-evolving world of digital marketing, content remains king. The thing is, there’s just so much of it! Everyone and their dog now has a blog and a social media presence and a mailing list and a fleet of carrier pigeons… ok, maybe not that last one. Standing out in the crowd is no …

Read more

Agency or in-house marketing Which to choose 

Agency or in-house marketing: Which to choose? 

Making words work for your business is one of the most powerful marketing strategies at your disposal. The right words not only boost sales but engage your customers, strengthen your brand identity, and champion your unique selling points. But when it comes to finding the right wordsmiths, where should you turn? To an agency or …

Read more

Crafting Content, Episode 9 – A content marketing podcast from Scribly

Use all your content ingredients

Crafting Content, Episode 9 – A content marketing podcast from Scribly Crafting Content Episode 9: Use all your content ingredients The ninth episode of Scribly’s “Crafting Content” podcast is here! In this content marketing podcast, we share insights, top tips, and real-world examples to help you develop your content marketing skills. Continuing on our “common …

Read more