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Online content is often your only point of contact with your customers, so it’s important to absolutely nail your content creation. From SEO and copywriting to informative videos and fun Instagram stories, here’s a comprehensive list of online tools and software that’ll help your brand accelerate your content marketing.
If you’re reading this, you’re already all over the importance of content marketing. You know what you need to do and how to get it done.
But sometimes it can be a lot to handle! From blog posts and SEO optimisation to social media and podcasts, the world of online content is just growing non-stop. That’s why we’ve pulled a list of some of our favourite and most useful tools to help you streamline your content strategy.
Of course, content can’t be automated. No tool could ever replace a human brain when it comes to writing and making the material you share with your customers. But technology can certainly give you a hand in creating it!
Let’s go through some of our best content creation tools to help accelerate and improve your output.
Video and image creation tools
Canva is an absolute godsend for anyone who needs to make graphics for marketing... but has no graphic design experience. With the easy-to-use tool, you can create fun and professional-looking social posts, infographics, tables, flyers, and heaps more.
There are hundreds of templates and royalty-free images to choose from for all your content marketing needs across social media, blogs, and websites. Having pixel-perfect graphics really just takes your content up a level.
This one’s a super simple online tool that can save you a ton of time. Upload any image and it’ll instantly remove the background, allowing you to insert it into whatever visual you need. Way better than sweating over the Lasso tool!
Anyone who’s cut a professional video knows the eternal struggle of finding the right music, stock clips, and sound effects to finish the project. That’s where Mixkit comes in. It’s a massive online library of assets for all sorts of videos, which is completely 100% free to use.
From stunning drone shots of landscape to thousands of audio tracks across every genre, this tool is an absolute game-changer for video creation. Whether you’re an expert or a novice, MixKit is a must-have.
Whether it’s the main focus of a social media post or an icon on a website’s landing page, visuals are an essential part of content creation. While it’s always great to share original images, sometimes that’s not always possible.
Stock images are super useful, but can often look cheesy and staged. But Unsplash is a community of photographers who offer their images free to use and without attribution. You can find a ton of images on there, for literally any situation you could dream up.
Ahrefs is designed to help writers and marketers get the most out of their content with SEO. Using this tool you can update your website, create traffic-driving blog posts, learn more about your customers and competitors, and track your ranking on search engines.
We all know the importance of SEO, but it’s hard to find the time needed to dive deep into your strategy –– that’s why Ahrefs is so great. Try their $7 free trial to see if it’s a good fit for your business.
Clearscope is a content optimisation tool for creating SEO-friendly content. You input the keyword you want to rank – e.g. “content creation tools” – and Clearscope reverse-engineers the top results on Google for that term. It’ll give you the best words and phrases that should be included in your article to rank high on search engines.
Sounds complex, but it’s easy to use, and can be a real lifesaver for content writers struggling to get clicks!
This tool is all about content planning. Sometimes, even though you know you need a steady stream of output, it can be hard to come up with ideas! Semrush is a topic research tool that gives you content ideas based on a certain subtopic or keyword.
It’s based on real-time search engine information, so you can stay up-to-date, and create content that users are already searching out.
Email marketing tools
Hubspot is probably the best-known and most widely-used email marketing tool, and for good reason! It will help you get on top of your email marketing, from newsletters, campaign promos, kickback emails from lead offers, and thank you emails after purchase.
It’s so easy to use, with drag-and-drop features that makes building engaging emails an absolute breeze.
If newsletters are a big part of your content marketing strategy, then you need to really make them POP! Sender will definitely help you with that. Even without any HTML knowledge, you’ll be able to use their extensive library of templates to create stunning, eye-catching newsletters that won’t be sent to the junk folder.
You can even personalise your newsletters for each recipient, plus track analytics such as who opened your emails and clicked on the links, when they were opened, and more.
If you’re new to podcasting and audio editing, Audacity is the best place to start. The intuitive, easy-to-use software makes audio editing a breeze. You can record straight into it, have multiple tracks, edit out background noise, and add in sound effects. Then export it into whatever format you need and you’re all set!
This tool can have a lot of applications across your content creation, but it’s super useful for podcasting. Izitext is super-accurate transcription software that synchronises audio and text. You can edit the text right there in the tool, making for a seamless process that’s a LOT easier than manual transcription.
Written content tools
You’ve probably heard about Grammarly by this point, but if you haven’t tried the tool –– take this as your sign! More than just a simple spell-checker, Grammarly is a ‘writing assistant’ that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes.
It uses AI to give real-time feedback and over time can make you a better, and clearer, writer.
Written content for blogs and social media needs to be straightforward and to the point; no one wants to read long, waffly sentences. But as a writer sometimes that can be hard to do, especially if you’re used to writing for editorial or academic outlets.
Put your writing into Hemingway App, and its high-tech AI will highlight amendments that will make your content more readable and engaging. It’s totally free and well worth introducing into your writing process.
Wordable is beloved by blog writers who are used to creating content in Google Docs. With one click you can transfer all your documents –– text, images, graphs, and all –– over to Wordpress as fully-formed drafts. You won’t lose any formatting, and the tool lets you add alt attributes and post meta details with one click.
Seriously, this tool can save you hours per article!
Need a hand with your written content? Sometimes it’s better to leave the writing to the professionals, so you can nail the rest of your strategy. Scribly is here for all your writing content needs! We’ve got a cracking team of writers who cover and specialise in every topic under the sun. Get in touch today to see how we can work together!