10 Content Marketing Podcasts You Should Be Listening To

For busy marketers, finding effective ways to multi-task is basically our love language. And this makes marketing podcasts the key to our hearts. 

Podcasts are not only a great source of entertainment and escapism. They're a brilliant way to learn something new and leverage time that’s otherwise lost — you can listen to them during your workouts, on your commute, or even while doing your daily chores!

And as we all know, the more you learn, the more you’ll grow. 

In this blog, we want to highlight some of the top marketing podcasts specifically geared toward content marketers.

This list has something for everyone. Whether you work in B2B or B2C, in technology or business, remotely or in an office — there’s a podcast here for you!

So charge up those Airpods and get ready to hit that download button.

Here are our top picks:

10 content marketing podcasts you should be listening to

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1. Marketing Over Coffee

What’s it about?

Hosted by marketing heroes John Wall and Christopher Penn, ‘Marketing Over Coffee’ isn’t just a cute or clever name for the podcast. It is literally recorded in a Boston Dunkin’ Donuts every Wednesday morning.

Why is it awesome?

Don’t be fooled — the lack of a professional studio does not in any way diminish the quality of this podcast. ‘Marketing Over Coffee’ covers both digital and traditional marketing techniques, in an easygoing and insightful way.

What can I learn? 

This show covers everything from SEO basics to email marketing. We love that everything that’s discussed is applicable to pretty much every marketer — regardless of industry.

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2. Duct Tape Marketing

What’s it about?

Hosted by John Jantsch, one of America’s leading small-business marketing experts, ‘Duct Tape Marketing’ gives a really good insight into the tips and tricks of those at the top of their marketing game.

Why is it awesome?

The podcast includes interviews with authors, experts, and thought leaders on everything you could possibly want to know about marketing. Learning from others is one of the best ways to expand your own creativity and generate out-of-the-box ideas — and that’s exactly what Duct Tape Marketing can help with.

What can I learn?

If you admire the success of marketers like Simon Sinek, Amy Handley, and Carson Tate, you’ll want to subscribe to this podcast. Get ready to soak up all their wisdom on marketing — and life.

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3. Rainmaker FM (formerly CopyBlogger FM)

What’s it about?

‘Rainmaker FM’ is a short-form weekly podcast that features a rotary of experts in content marketing, copywriting, email marketing, optimization, and more. It’s hosted by Darrell Vesterfelt and Tim Stoddart.

Why is it awesome?

While we love all forms of marketing, content is our ride-or-die. We love that the focus here is on everything content, so there’s a lot of depth to the information given.

What can I learn?

If you want to make more money as a content freelancer, improve your SEO, get better conversions from your email marketing, or just learn how to get more content done in less time, this podcast is for you. It’s like a library full of great content marketing tips — for your ears!

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4. Marketing School

What’s it about?

If you’re familiar with podcasts, you’ve probably heard of ‘Marketing School’ (and that’s a pretty good sign, right?) Hosted by the incredibly talented Eric Siu and Neil Patel, ‘Marketing School’ focuses pretty heavily on the ins-and-outs of digital marketing. 

Why is it awesome?

One of our favorite things about this podcast is that a new episode is released every single day! This is amazing because it means you’ll never run out of episodes to listen to — especially with the 1,200+ episodes already in their archives. We also love the bite-sized format of the shows — some episodes are just 6 or 8 minutes long!

What can I learn?

We can’t even begin to cover just how much you can learn from this podcast. If you want to know pretty much anything about digital marketing, you can probably find a ‘Marketing School’ episode about it.

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5. Marketing Made Easy with Amy Porterfield

What’s it about?

From entrepreneurial guru Amy Porterfield comes ‘Marketing Made Easy’ — one of the highest rated marketing podcasts out there! Amy’s podcast is somewhat of a ‘choose your own adventure’ with episodes organized into different collections.

Why is it awesome?

We love pretty much everything about this podcast, but we particularly like the mini-action plans that accompany each episode. It’s an easy way to ensure you actually take action on the things you’ve learned.

What can I learn?

This podcast has a lot of great information on how to successfully launch and attract attention to your content. And, with more than 152K followers on Twitter alone, Amy knows a little something about attracting attention!

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6. The SaaS Content Marketing Show

What’s it about?

SaaS marketers rejoice, this podcast is made for you — literally. As the name implies, the SaaS Content Marketing Show is all about content marketing for SaaS companies. This podcast is released bi-weekly by the host and seasoned SaaS copywriter, Pawel Grabowski.

Why is it awesome?

Great content marketing always starts with great copywriting, and we love that this show puts a lot of emphasis on that. The show will teach you how to produce content that becomes a ‘user magnet’ for potential customers. 

What can I learn?

While the podcast is specifically made for SaaS marketers, it can help any content marketer to become a better copywriter. The episodes focus on all the important aspects of copywriting, including how to create your brand voice, how to write for each stage of the funnel, and how to boost your content’s ROI.

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7. The Marketing Companion by Mark Schaefer

What’s it about?

Want a podcast that can make you laugh while you learn? This is it. In ‘The Marketing Companion’, Mark Schaefer and Brooke Sellas do an incredible job of delivering on-target marketing insights, with a healthy dose of humor.

Why is it awesome?

It’s nice to be entertained and engaged in a podcast while also digesting a ton of useful information. We love this podcast because learning doesn’t feel like so much work, but will still spark ideas and help you advance your marketing game.

What can I learn?

There’s a lot of solid advice on the ‘business’ side of marketing in this podcast. From best practices for marketing in a crisis, to joining customer conversations and creating memorable customer experiences, the information in these episodes is really beneficial to marketers across the board.

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8. The DigitalMarketer Podcast

What’s it about?

If B2C marketing and ecommerce is your jam, you should be listening to ‘The DigitalMarketer Podcast.’ This weekly show is produced by the pros at DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely.

Why is it awesome?

If you take all the awesome thought-leadership from DigitalMarketer and stick it into little 40 minute episodes, you have ‘The DigitalMarketer Podcast’. It’s a great choice for any marketer interested in learning how to grow your company’s traffic and sales through consistent and strategic content marketing.

What can I learn?

Want tips on how to scale your ads, get better conversion rates, find more profitable customer niches, and write better sales copy? This podcast has you covered.

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9. Business of Story

What’s it about?

If your company’s story isn’t solid, your entire content marketing strategy can fall to pieces.

That’s why we love ‘Business of Story, a podcast hosted by Park Howell. Park has helped some of the most influential companies of our day write their brand story (including American Express, Bayer, and The American Marketing Association), and he wants to help you too!

Why is it awesome?

Each episode of this podcast features interviews with content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs. They all share their very best tips for helping you craft a story that stands out — and how to tell it in a way that sells.

What can I learn?

No matter what industry you're in, your brand/company has a story to tell. Tapping into which parts of that story will pull your customers in is essential, and that’s what this great podcast can help with.

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10. Unthinkable

What’s it about?

Think of yourself as a rebel? Then this one’s for you. Unthinkable — hosted by Jay Acunzo —  focuses on marketers who have found incredible success thinking outside the box and challenging the status quo.

Why is it awesome?

Sometimes it’s nice to get away from all the ‘best practices of marketing’, and try something a little different. This podcast encourages its listeners to do just that. After all, it’s hard to stand out if you’re simply following the crowd!

What can I learn?

This podcast will teach you how to break out of your creative ruts, gain the confidence to try new things, and get ahead of the marketing curve. Advancing the marketing industry relies on rebels to keep it moving forward. If you’re one of them, we salute you!

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Looking for another simple way to maximize your time?

Learning on-the-go with these podcasts will hopefully free-up more of your precious bandwidth.

But if you’re seeking to save even more time — and publish great quality content — check out Scribly. Our team of talented writers can help with all your content marketing needs!