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Courses for copywriting are everywhere — but which ones are worth their salt? Step inside for a list of the best courses on copywriting for B2B marketers.
If you’re a B2B marketer, you understand the power of the written word and its role in persuading your clients and customers.
But B2B copywriting is a true art — a delicate dance that requires skill and perseverance. If you really want to master it (and you should!) you need to seek out experts who can teach you their methods, and then practice those methods consistently.
Luckily, the incredible internet offers a variety of choices when it comes to courses on copywriting, taught by really talented experts. And while we can’t do the learning for you, we can take some of the research off your plate when it comes to finding the best courses for copywriting for you!
First, let’s define what copywriting is, exactly.
What is copywriting?
Copywriting is the act of writing for the purpose of advertising or other forms of direct marketing. The product, called copy or sales copy, is written content that aims to persuade a person or group to take a particular action.
B2B content marketing in general aims to educate, inform, and increase brand awareness at the top of the funnel or start of a sales cycle. Copywriting generally comes into play toward the bottom of the funnel to help close the sale.
Which leads us to your next point.
Why should you care about copywriting and content as a B2B marketer?
As a B2B marketer, your job is to get potential buyers into your sales funnel and communicate with them at every stage of the buying process. But you also need to realize there’s no use in educating someone about your business or product if you can’t then build on that education and turn it into a desire to buy your product or use your services.
Content marketing will help your prospects learn you exist, know more about you, and hopefully start to like you. And then copywriting will turn those prospects into customers.
And that is the ultimate goal, right?
Is it really possible for anyone to be a good copywriter?
It is! As long as you put the work in. As with anything, the more you learn and practice, the better you will be at copywriting. That’s why taking courses on copywriting is so important.
All copywriters have their own ideas, style, and focus. So you’ll need to do some digging to get a feel for which ones you actually want to learn from, emulate, and possibly take a course on copywriting from.
Luckily for you, we’ve done a lot of the leg work for you. The list below contains some of our very favorite copywriting courses for 2020 along with some nifty information about each one!
How to pick the right course on copywriting for you. What are the considerations to factor in?
Probably the most important things you want to focus on when looking for your ideal copywriting course are:
- Cost
- Location
- Style of teaching
- Length of the course / Time commitment
We’ve outlined all of these bullets for the copywriting courses we’ve chosen below.
Learning B2B copywriting is one of the best things you can do for your career — so kudos to you for going after it. Happy writing!
Here are our picks for the best courses on copywriting in 2020:
1. ‘Success Works’ B2B SEO Copywriting Course
What is it?
SEO is top of mind for almost every B2B marketer. This fantastic course, instructed by SEO expert Heather Lloyd Martin explores how to integrate SEO and copywriting in a beautiful way that will help you drive more leads.
Why we picked it:
Putting great copywriting out there will do you no good if no one is able to find it. All B2B marketers need to have some working knowledge of how to integrate their SEO and copywriting so they can gain visibility and create successful campaigns and help drive customers through their funnels.
Where is it?
It’s completely online, so the course is basically wherever you are! Bonus points.
How much is it?
The B2B SEO copywriting course is $649 if you pay upfront. Or, you can do 3 installation payments of $226.
How long does it take to complete?
The course takes 3 months to complete and shape you into an SEO copywriting ninja-master.
What’s our Scribly rating out of 5?
As far as copywriting courses for B2B marketers go, we’d have to give this one a 5 because it so closely aligns with all the most important aspects of the job. That’s also why we put it first, so, yeah, we like it. If you try it, let us know how it goes in the comments.
2. How to write words that sell like a Florida Snow Cone Vendor on the hottest day of the year.
What is it?
If you’re short on time, this jam-packed 10,000-word crash-course is where it’s at for learning B2B copywriting tips and tricks fast. Cole Schafer, the author, and founder of HoneyCopy has a ridiculously credentialed background and is basically world-famous for his copywriting skills. In short, he’s a great person to learn from.
Why we picked it:
The name of the course alone is a testament to great copywriting. We like that it’s a shorter option if you’re looking to learn quickly and at your own pace, and honestly, the sales page for the course sold us — which is the best test you can put a copywriting course through to determine its worthiness. After all, if their sales page copywriting can’t sway you into buying their course, how much do you think it’s going to be able to help you sell to your customers?
Where is it?
Totally online, it’s more of a guide than an actual ‘course’.
How much is it?
It’s $97, which is insanely cheap.
How long does it take to complete?
This is a self-paced study guide, so you can do it in a day or spread it over weeks/months — the choice is yours!
What’s our Scribly rating out of 5?
We’re going to give this one a 4, not because it’s not super awesome, but because it doesn’t have quite as much depth of content as some of the larger courses. But again, if you want a short and sweet crash course you can complete quickly, pick this one.
3. Kopywriting Course
What is it?
All B2B marketers are probably familiar with Appsumo. Odds are, probably you’re using some of their software because they’ve sent you emails that convinced you to buy it. This course is run by Neville Medhora, their chief copywriter. It’s mainly self paced-videos and a library of resources, but you’ll also get access to their community of professional copywriters who can critique your work, which is pretty dang valuable.
Why we picked it:
This course focuses pretty heavily on how to write great copy for emails to help you increase sales, which is a big tool in the B2B marketer’s arsenal. If you are heavily focused on trying to increase your email conversions through copywriting, this is the course we’d recommend.
Where is it?
Again, totally online.
How much is it?
Kopywriting Course offers a lot of a la carte options and add-ons, but you can get access to all their best materials for a year for $414, which seems like the best bang for your buck.
How long does it take to complete?
The course is self-paced, but if you sign up for yearly access, you might want to try and get it all in before your 12 months run out.
What’s our Scribly rating out of 5?
We’re giving Kopywriting Course a 5. There’s just so much good content and you really can’t put a price tag on live feedback from other professional copywriters. That’s probably our very favorite part.
4. AWAI Copywriting Course
What is it?
If you’re a freelance B2B marketer, or you’re looking to do some copywriting on the side for B2B, the American Writers and Artist Institute's Copywriting Course might be a good fit for you. This course teaches you the basics of copywriting and how to do great copywriting for a variety of clients and industries. AWAI’s course focuses on direct response copy, web content, business material, social media content, and more.
Why we picked it:
We wanted to include a course on this list that is a bit more introductory and encompasses a wide variety of subjects on copywriting. If you’re relatively new to copywriting, trying to start a career in copywriting or doing copywriting for a bunch of different companies, we’d say this is a great pick.
Where is it?
Online (we’re seeing a trend here, but hey, you can learn copywriting while you’re social distancing, that makes all of these great picks for 2020.)
How much is it?
AWAI’s “The Master’s Program for Six-Figure Copywriting” is $1150.00, which can be a bit hard to swallow. But, you can try it risk-free for two years.
How long does it take to complete?
This is a long-term course, the time it takes to complete will vary, but plan on spending a few years going through this course!
What’s our Scribly rating out of 5?
We’re going to give this course a 3, only because of the time it takes to complete and the price point. We know B2B marketers are busy, so it’s a big ask to commit to a long and intense copywriting course. However, if you have the time and you want some serious in-depth learning, consider AWAI’s course.
5. Malcom Gladwell: MasterClass on Writing
What is it?
We’re pretty sure no one would turn down a one-on-one writing class with famed journalist Malcom Gladwell, and this masterclass is basically just that! While this course is not strictly copywriting, per se, it includes amazing tips on all aspects of writing that will strengthen your skills and make you a more effective marketer.
After all, copywriting, much like journalistic writing, is the act of explaining complex ideas simply and keeping the reader’s attention while you do it.
Why we picked it:
If you’re going to be writing long-form copy, you have to be an overall good writer. Actually, in many B2B marketing campaigns, you need strong writing skills. Simply put, this course is going to make you better. It’s relatively short and inexpensive too, so why not give it a shot?
Where is it?
You guessed it…. online!
How much is it?
Masterclass is a really cool platform. You can get access to their entire library of masterclasses from all varieties of experts (Natalie Portman teaches acting, Gordan Ramsay teaches cooking, Martin Scorsese teaches filmmaking, etc.) for just $15 a month. So hey, while you’re learning great copywriting, learn how to make an excellent cornish hen as well!
How long does it take to complete?
This course is about 5 hours in its entirety, so you could finish the whole thing in a day or spread it out over the week/month depending on your availability.
What’s our Scribly rating out of 5?
We’re going to give this course a 3 because it is not directly related to B2B copywriting, but it’s also going to receive an honorable mention from us (because we’re making up the rules here as we go.) The honorable mention is given due to the fact that this is the only real way we know of to get Malcom Gladwell to personally teach you how to write better. And that’s pretty neat.
Now, get to learning!
There you have it folks, Scribly’s list of the best copywriting courses for 2020. Really, we’d say you can’t go wrong choosing any of the above.
Seeking continual learning opportunities is the key to growing in success as a B2B marketer. Marketing changes constantly, so marketers also must change, adapt, and grow their skills to stay ahead of trends and stay in front of the competition.
Are there any courses we missed that are amazing? Tell us about it in the comments below, and if you’ve taken any of the courses above, let us know how it went!
