The Ultimate Guide On How To Build A Content Marketing Strategy That Works

A whopping 91% of B2B businesses used content marketing tor each their customers last year, and for good reason. When done right, content marketing can be a real game-changer, pulling in new prospects and helping turn them into customers. However, when these 91% were asked to rate their content marketing success, the picture appeared a little less rosy: 74% of them believed they were only minimally or moderately successful.

Ouch.

If so many companies execute content marketing, yet a big proportion of them feel they are not getting it right... what is going wrong?

Chances are, the answer is pretty simple: these businesses are missing a trick by not having a solid content marketing strategy. In this guide we’ll help you get to grips with what a content marketing strategy actually is. We’ll then clarify why every company should have one, how it should be used, and who it will actually help on a daily basis. Finally, we’ll walk you through the process of creating a content marketing strategy to turbo-charge your marketing efforts, making sure your content is working hard to bring you quality leads day after day.