Content Marketing Lessons to Grow Your Business

Content Marketing

What is Thought Leadership Content?

If you've ever wondered what thought leadership is and how your business can use it, then click through to find out.

Content Marketing

Content Marketing vs Digital Marketing: What's the Difference and Which is Right for You?

Marketing in the digital age has revolutionised how businesses engage, interact, and grow their customer base. This post explores content marketing vs digital marketing to help you decide which is right for your business.

How-tos

What Makes a Great B2B Case Study?

Learn how to produce effective B2B case studies with these tips from Scribly.

SEO

Search Intent & Content Creation | What Do Users Really Want? 

We all know the importance of SEO in content creation, but one factor is often overlooked… Search intent. Search intent is one of the most critical factors in determining if your content will rank on Google. Discover why here. 

How-tos

How to Clarify your Unique Selling Proposition

The 'unique selling proposition' may be an age-old marketing technique, but it's still got relevance today! How much time have you put in to understanding yours?

Content Marketing

What Does Google’s Helpful Content Update Mean For Content Strategies?

Google's helpful content update has been a *big* topic of conversation. Here's our take on the planned change.

Content Marketing

Is AI the Future for Content Marketing?

As technology continues to advance, there's no denying that artificial intelligence (AI) is going to — and has already started to — change content marketing. But can computers really replace writers?

SEO

Does Keyword Density Still Matter in 2022?

In Google’s early days, keyword density was the be-all and end-all of SEO. But after a couple of decades and a number of algorithm updates, is it still worth your time and effort today?

Content Marketing

The Importance of Visual Formatting in Content Marketing

Users spend an average of 37 seconds reading a blog post. More than ever before, visual formatting is essential to keep your readers on screen and engaged.

Content Marketing

The Secrets of Content Marketing Storytelling (and How To Find Your Brand Voice)

How do you shape and define your brand voice? And where does storytelling fit into your content marketing strategy? We’ll explore how you can harness your brand voice to engage with your audience and attract the customers you want!

SEO

5 Common Mistakes To Avoid Losing Out on SEO Leads

The right SEO strategy can attract new leads and help them pre-qualify before you even meet. Are you using SEO to its fullest lead gen potential — or are you falling for one of these 5 common mistakes?

How-tos

How to Write a Video Script

A video script should be clear, concise and conversational. But what should you do if you’ve never written this type of content before? Start by reading these tips on how to write a video script that really engages a viewer.

What are the Best Content Creation Tools to Accelerate Content Marketing?

Online content is often your only point of contact with your customers, so it’s important to absolutely nail your content creation. From SEO and copywriting to informative videos and fun Instagram stories, here’s a comprehensive list of online tools and software that’ll help your brand accelerate your content marketing.

Content Marketing

Your Burning Content Questions Answered

The world of marketing is changing. With less focus on traditional marketing strategies that prioritize sales alone, content marketing that focuses on the consumer is taking up the slack. Here, we'll answer all your burning questions about content marketing.

Scribly: Meet the Team

If there’s one thing we know at Scribly, it’s the importance of good content writing! And with 30 writers around the world, we’re here to make your brand shine. Find out more about our team and how we work with clients.

How to do Long-Form Content Right

Long-form content is a chance to really wow your readers with your latest research, expertise or thought-provoking opinions. But how do you get it right (and avoid it being a slog of dry text)? Read on to hear our top tips for nailing your long-form content.

How-tos

How to Measure the Performance of Your Content (and 5 SEO Metrics you Need to Know About)

It’s all well and good to come up with a killer content marketing and SEO strategy. But that’s only half the job. Tracking your performance and your SEO ranking is essential for any successful campaign –– here’s how to ace it.

How-tos

How to Nail Your First Webinar

Webinars are a great way to boost your online content marketing strategy –– but if you’re a complete beginner it can all feel a little overwhelming. Here are some tips and tricks to hosting an engaging and interactive webinar that’ll do wonders for your brand.

Other

A Comprehensive List Of Productized Services — The Refreshed 2021 Edition

As a productized service, we love to keep up with others working in this space! A year's gone by and many new services have entered the market, ready to save you a heap of time, money and effort. Here are our favorites for 2021.

How-tos

How to Refresh Your Old Content Like a Pro

Is your existing content really working for you? From content pruning to rewording, adding images and improving SEO, we explore how you can refresh your content like a true professional.

We Asked the Scribly Team What Makes Great Content

How do you craft content that stands out from the crowd? And what makes content a successful driver of traffic, leads and conversions? Who better to ask than our very own team? Here’s what they had to say…

What is White Label Content? (and How to Offer it to Your Clients)

Looking to offer written content as a service to your clients, but don't have the staff or skillset? Then we might just have the answer. Read on to hear why white label content could be a game-changer for your client relationships.

Visual content marketing: why its important and how it can boost your reach

Considering 90% of the information that comes into our brains is visual, it stands to reason that your marketing strategy should reflect that. But what’s the best way to up your reach with visual content marketing? Let’s take a look…

5 Simple Ways to Avoid the Dreaded Writer's Block

We've all experienced writer's block. And there's no denying it can be super frustrating. But how to fight it? Read on for tried and tested tips and tricks to get back up and writing.

How to Write Instagram Captions That Make an Impact

Anyone can write an Instagram caption. But crafting copy that catches a user's attention can be a much trickier task. In this post, we'll share our top tips for making your posts really count.

Why Content Marketing Helps Build a Food Brand (and 4 Simple Ways to Boost Your Impact)

When there’s this many players in the market, it can be hard to make your food brand stand out. But fear not, we’ve got a solution. Content marketing can be the big, juicy cherry on an otherwise functioning, but not super memorable, communication plan.

6 New Year’s Resolutions to Get Your Content Marketing Back on Track in 2021

Now that both 2020 and the festive holiday season are over, it's time to look forward to what’s ahead in 2021...

6 Content Marketing Trends to Look Out For in 2021

In the world of marketing, becoming early adopters of new trends and best practices is key to reaching our target audiences and achieving success. So, what’s on the horizon for content marketing in 2021? Let’s take a look!

Top 5 Content Marketing Tips for the Holiday Season

Keeping your content fresh, relevant and in top-form over the holidays is the best way to stay top of mind (and top of search results). So, how can you keep rolling out stellar content, while still leaving time to roll out the sugar cookie dough?

How Content Marketing Can Help You Convert a One-Time Client into a Long-Term Customer

In this blog, we’ll explore how content marketing plays a big part in customer loyalty — and how you can implement proven techniques to help secure your long-term success.

9 Ways to Overcome the Biggest B2B Content Marketing Challenges

In this blog post, we’ll show you how to overcome the biggest B2B content marketing challenges. Once you know how to tackle them, your content marketing will soar to new heights!

7 Content Marketing Books You Need to Read Right Now

Here are 7 of our top picks for must-read content marketing books. These literary gems are highly rated, easy to understand, and guaranteed to help you improve your content marketing game!

Copywriting Style Guides: What They Are and Why Your Business Needs One

In this blog post, we’ll explain why copywriting style guides are essential to your business — and give you the tools you need to create your very own!

How to Write for LinkedIn — and Why (and How) Your Business Should be Networking

Writing for LinkedIn is the fastest way to expand your reach, increase engagement and gain the exposure you need to see your business soar to new heights. In this post, we’ll show you how to write captivating LinkedIn posts and articles — and explain exactly why your business should be networking...

Content Marketing

10 Content Marketing Podcasts You Should Be Listening To

Listening to podcasts is a fun way to learn new tips and tricks, and hear from industry experts in a casual, entertaining and easy-to-digest way. Here are our top 10 content marketing podcasts to get listening to!

B2B vs B2C Copywriting — Everything You Need to Know

In this post, we'll debunk some of the common misconceptions about copywriting for B2B vs B2C and share our top tips for creating copy that truly connects with your customers.

How to Run a Successful (and Engaging) Content Creation Workshop in 7 Steps

Follow our 7 easy steps for an engaging (and super productive!) content creation workshop.

Content Marketing

Looking to attract more (and better quality) clients? Then read on.

When it comes to sourcing more clients, it's all about quality over quantity. But how can you entice these kinds of quality leads? Content marketing is a pretty good place to start.

Other

Why you should outsource tasks to productized services (hint: the ROI alone is worth it!)

Productized service is a relatively new term used for startups or online businesses who offer a specialized service— such as web design or content marketing— as a packaged solution. And it’s becoming the go-to solution for SMBs who want to scale fast and flexibly.

SEO

Understanding LSI keywords (and why it’s important to your business’ visibility and growth)

Using LSI keywords is probably one of the least talked about SEO strategies but, if you want your pages to rank in the SERPs (search engine results pages), it’s one you can’t afford to ignore.

Content Marketing

The Five Pillars Of Content Marketing

Want to know what content marketing is based on? Read our article about the five pillars of content marketing to get the detailed view of it's process and structure.

How-tos

How to Learn Copywriting — Here's What You Need to Know

Would you like to learn or master your writing skills? We've prepared 6 simple yet useful tips to help you grow as a copywriter.

Content Marketing

Inbound Marketing vs Content Marketing: What's The Difference?

If you sell products or promote services online probably you've heard about content and inbound marketing. Read our post to learn more about the difference and relationship between them.

Content Marketing

15 Of The Best Content Marketing Blogs - Where To Go To Learn About Content Marketing

In this article we've collected for you the best 15 content marketing blogs, where you can get utmost tips on writing and stay updated with the latest news in content marketing industry.

Other

18 Copywriting Templates To Get Your Marketing Off The Ground

We’ve rounded up 18 of the best copywriting templates on the web to kick-start your content.

Other

5 of the Best Books on Copywriting (That Will Help You Become an Expert, Too)

This list breaks down 5 of the best books on copywriting. Get ready to learn how to scale up your writing game with help from the experts.

Content Marketing

What exactly is a content marketing strategist and how should you work with one for maximum ROI?

Looking to amp up your content marketing strategy? Here’s everything you need to know about hiring a content marketing strategist for a maximum ROI.

Other

15 Unbelievably Powerful Copywriting Examples and What You Can Learn From Them

Want to learn how to write headlines that will instantly grab attention and appeal to your audience? Check out these 15 powerful examples of global brands’ ads we've collected for you.

Content Marketing

How to Create Content Fast – 10 Content Marketing Tips for Busy Marketers // INFOGRAPHIC

Want to know how to write content faster without losing quality? Here are 10 great content marketing tips for busy marketers.

SEO

The Ultimate Guide to SEO Writing: How to Start Writing for SEO Like a Pro

Learn the art of writing for SEO in this comprehensive guide. Get ready to become a confident SEO copywriter in no time!

Content Marketing

A Simple But Insanely Effective Content Marketing Checklist // INFOGRAPHIC

Get a super simple but hyper effective content marketing checklist with a free infographic to keep you on track. It's time to maximise your investment into content marketing!

SEO

5 Of The Best Courses on Copywriting For B2B Marketers in 2020

Courses for copywriting are everywhere — but which ones are worth their salt? Step inside for a list of the best courses on copywriting for B2B marketers.

SEO

YouTube SEO - 7 Hacks to Optimize Videos and Hit the Top Spot

In this article you'll find 7 most important YouTube SEO hacks that will help you get TOP positions in YouTube search.

Content Marketing

A Future-Proof Strategy For Content Marketing With Proven ROI

Unsure how to choose the best content marketing strategy that will bring long-term results? We've prepared 5 sure-fire content marketing tactics which you can start implementing right now.

Other

8 of the Best Podcasts for B2B Marketing in 2020

B2B marketing podcasts are a quick, simple way to learn tips and tricks from seasoned experts. But with so many marketing podcasts out there, how do you know which are truly worth your time?

Content Marketing

How to Leverage Content Marketing When You Have Very Little Traffic

Even if you have very little traffic, you can still leverage content marketing to make a positive impact. Here’s how.

Content Marketing

How Can You Attract Your Ideal Leads Using Nothing Other Than Content Marketing?

If you’re a time-strapped budget-conscious marketer (aren’t we all?) looking to maximize the ROI on your content marketing efforts and become a content-creation rockstar… well, you’ve come to the right place.

Other

A Comprehensive List Of Productized Services — The 2020 Edition

Productized startups come with a load of benefits. They're an opportunity to outsource huge parts of the business to trusted partners at an affordable rate, giving smaller businesses access to resources they would otherwise not be able to dream of having.

Content Marketing

Everything You Need to Know About Where Content Marketing Fits into Inbound Marketing

Content Marketing is one of the primary jigsaw pieces in your Inbound Marketing puzzle. But how and where does content marketing fit throughout the inbound marketing lifecycle? In this article we bare all.

Content Marketing

How To Get Started With Social Media: 42 Incredible Resources For Beginners

42 resources to help any beginner get started with social media. Read on for rundown of all the places you can go to become savvy social media marketers. 

Content Marketing

7 Insanely Easy But Effective Ways To Drive Traffic To Your Website

Step inside for 7 tried and tested ways to drive traffic to your site. By the time you reach the end of this post, you’ll know exactly how to achieve your goals. 

Content Marketing

5 Of The Best Social Media Calendars To Make Your Social Media Strategy A Success

Forward planning is key to social media success. Here we share top tips for getting your social channels ripe and ready, and how you can use social media calendars to plan, share and execute your social strategy.

Content Marketing

Create A Power Content Marketing Plan With These 6 Free Templates

Your content strategy is a major part of how successful your overall Inbound Marketing strategy will be. Learn how to get your content right.

Content Marketing

How to Build A Content Marketing Strategy: The Ultimate Guide

Learn how to build a content marketing strategy to turbocharge your marketing efforts and bring you quality leads day after day.

How-tos

The Anatomy Of A Great Blog Headline (+53 Amazing Examples You Can Steal Right Now)

In this post, we cover how you can find inspiration for your next blog headline, and include over fifty, focused examples that you can use right away.

Content Marketing

How To Create A Piece Of Viral Content (From Someone Who Accidentally Did)

What lessons can we take from the blog articles which have got the nation talking? Is it possible to learn how to write a piece of viral content? Turns out - yes you can.

Case Studies

3 Behavioural Economics Theories You Need To Think About When Designing Your Landing Page

The best landing pages are single-minded and striking in their simplicity. So, that means they were quick and easy to design, right? Think again! To achieve striking simplicity takes a great deal of work.

Content Marketing

What Are The Components Of A Great Medium Article?

So, you’ve got a great concept for your blog and you know you have something important to say. The next big question is: How are you going to get your message out there? How will the people most interested in your particular area of expertise ever know your blog exists?

How-tos

How to Emotionally Connect With Your Audience on Social Media

Okay, so you’re running a ship-shape schedule — you know when, where and how often to post on social media. Plus, you’ve even done your research! So why isn’t your engagement soaring? Wanna know the secret to a truly disruptive and worthwhile social media approach?

Case Studies

Upwork vs Scribly: How do they Compare?

There are a whole bunch of ways that Upwork makes life easier for businesses looking to expand their talent pool and hire freelancers. But are some of its strengths also potential weaknesses? Does it provide the absolute best service for all sorts of tasks? Here's a look at how Upwork compares with Scribly’s own model, some of the pros and cons, and a bit of information about what might work best for clients looking for high quality content and copywriting services.

Content Marketing

Strategies to Prepare for the Future of Content Marketing (Hint: It's Not What You Think!)

The ever-changing nature of the internet, and particularly of digital marketing, means that the future of content marketing promises to be a challenging one. So what do we predict, for the future of content marketing? And how can you – as business leaders and marketers – prepare for it?

How-tos

5 Simple Steps to Define Your Brand Voice from Scratch

“Brands are the solution, not the problem. Brands are how you sort out the cesspool.” That's how powerful having a brand voice can be. But the truth is that building a brand voice is easier said than done. It's difficult and most businesses fail at it. What are 5 steps to take to ensure you define your brand voice successfully even if you've never done it?

Content Marketing

How to Create Simple Personas for Your Content Marketing

When we create content, we're not doing it for millions of people with billions of needs. But for you, our persona with unique needs. Of course, our marketing personas represent people who are our ideal audience. People who need the solutions that we provide. You might be thinking: What is a marketing persona?

Case Studies

Thinking, Fast and Slow: What Does Kahneman’s Theory Mean for Copywriting?

Our attention spans are getting shorter. So what does this mean for copywriting? How can we make sure, as writers, marketeers and brand owners, that we’re capturing our consumers’ attention and keeping them engaged for long enough to deliver our message? We’re going to dive into the world of Behavioural Economics to explore just that.

How-tos

Proven Tips to Write Powerful and Effective Search Ads

Writing great Google ads can be an extremely tricky thing to master. As you’d expect from the largest search engine in the world, there is a huge amount of competition on Google, and making your copy stand out is tough. Crafting the perfect Google ad is a real art. Thankfully, there are one or two things that you can do right away to make your ads stand out and keep people hooked once they are looking.

How-tos

7 Ways to Efficiently Repurpose Content to Get More Traffic For Your Startup

After working hard to plan, schedule, write and edit all your blogs and social media, doesn’t it feel a waste to hit “post” and then never touch that content again? Instead, save yourself the time of going back to the drawing board to develop entirely new content, and usher in a smarter way of content production: repurposing. So how do you do it?

Content Marketing

7 Unbelievably Simple Blogging Hacks that will Transform Your Content Marketing

What if we told you that writing a successful and engaging blog post can be easier than you think? With the help of these simple-but-powerful blogging hacks below, not only you will be able to make blogging a habit, but also to create blog posts that will boost your content marketing, engage your audience and drive conversions. Ready?

Content Marketing

7 Best Affordable SEO Tools Every Startup Needs

SEO is the key to getting found online. Trouble is... creating an SEO strategy can be expensive. Luckily, if your startup doesn’t have the budget for a dedicated SEO team (or even fancy SEO tools), there are still plenty of affordable ways to supercharge your SEO strategy.

Content Marketing

Copywriting Tips for Beauty Brands

Want to get a rush of customers and sales for your beauty brand? Here are some ways to make your copy stand out and convert those clicks into sales.

Content Marketing

How to Write Powerful Landing Page Copy That Actually Converts

The stakes are high if your landing page copy isn’t right. Read to understand the key copy elements to write the perfect landing page copy for your brand.

How-tos

Essential Copywriting Tips for Nonprofits

For writing an effective copy for a non-profit, there are some simple and proven tips that can help set you up for success. Visit our website to know more.

Content Marketing

The 6 Best Content Marketing Platforms You Need to Know About in 2019

If you are a marketer or run a small business, it’s likely you publish various types of content on several platforms. But what happens when all the blog posts, videos, social posts, emails, and ebooks you produce begin to mount up so much that you can no longer manage them? If you’re feeling overwhelmed by content, then perhaps you need to make use of a content marketing platform.

Content Marketing

Powerful Copywriting Tips to Craft Facebook Ads That Convert

How do you write ads that surpass your conversion goals? You need to up your copywriting game to convince your ad recipients to take the actions you want. Let us show you 7 powerful copywriting tips you can start implementing now to boost your Facebook ad conversions.

Content Marketing

Copywriting vs Content Marketing: Which is Better? Or Are They Just The Same Thing?

Read to find answer to the question ‘are copywriting and content marketing the same thing?’ and to learn how important it is to know the difference.

Content Marketing

7 Common Freelance Copywriter Mishaps and How to Avoid Them

How do you weed out the less-than-stellar options, and ensure that the writers you work with are the real deal? We’ve compiled a list of all the things you need to be on the lookout for when hiring a freelance copywriter.

Content Marketing

How to Pick a Content Marketing Agency

Working with a content marketing agency can be highly beneficial for your business — and can free up a lot of space for you to do your actual job of running it. But how do you pick the right content agency for you?

How-tos

How to Find a Freelance Copywriter (with Zero Stress)

Useful tips on how to find the right freelance content writer for your needs, so that you can focus on what you do best: making your brand soar.

Content Marketing

Should you Outsource your Content Marketing or Hire a Writer?

Should you outsource your content marketing, or hire a writer to do it in-house? As with all things in life, both of these approaches have inherent advantages and drawbacks; whichever way you choose to proceed will depend on your business, and what you want to achieve through your content.We’re sorry we can’t answer this one for you, but we can help by outlining the pros and cons of each…‍

Content Marketing

How to Create a Killer Content Marketing Brief

If you’re planning on outsourcing your content creation, it’s suuuuuper important that you remember one crucial thing...brief well, or expect disappointing results. Here's a guide to create a killer content marketing brief that will set you up for success.

Content Marketing

How Your Startup Blog could Create up to 55% More Traffic 😮

When it comes to a startup’s content marketing plan, one thing is for sure: blogging should be a part of it.

Content Marketing

3 Essential Copy Techniques that You Should be Using on Your Blog

If you’re taking your first steps into the world of copywriting – perhaps you’re just launching your business, or have heard that content can drive more traffic to your site – you may be feeling anxious about what to write. Let’s get those creative juices flowing: what are the essential techniques you should be using in your blog?

SEO

Writing for SEO - An SEO Copywriting Checklist for Startups

Get to grips with the basics of SEO copywriting and how to start writing for SEO like a pro in this quick, actionable guide!

Content Marketing

Are Cheap Copywriting Services Really Worth It?

If you have a content machine you need to get off the ground, and not much budget to do so, it can be really tempting to opt for the cheapest, well-rated copywriter you can find. But before you do, take a moment to consider these important points to make sure that you’re making the best use of your money, resources, and time.

SEO

6 Simple SEO Copywriting Hacks For Startups

The road to SEO success can be long. But worry not, there are some really simple hacks you can do with your SEO copywriting to kickstart your efforts...and we’ve got a bunch of the most important ones right here.

Tips For Founders

9 Tips from IH founders to Help you Beat Imposter Syndrome

Yesterday I reached out to the IH community for guidance on how to overcome one of my biggest challenges as a founder: Imposter Syndrome. I got so many amazing pieces of advice, that I decided to write a post summarising them for other founders feeling similar bouts of self-doubt.

Other

6 Behavioural Economics Theories That Every Marketer Should Know

Just as you choose the right images, words and platforms to make your brand message clear, understanding how behavioural economics theories influence your customers can help shape your marketing plan. Right. Let’s jump in…

SEO

4 Reasons Why SEO Still Really Matters

Our take on why it’s still so important to invest in high-quality SEO for any new business, irrespective of sector, and why the importance of SEO is only likely to increase in the future.

Content Marketing

Is Content Marketing Really Worth It? 5 Stats That Will Blow Your Mind.

6 (perhaps surprising) stats that’ll have you confidently upping your content marketing budget - starting now.

Content Marketing

Hiring the Perfect Freelance Writers to Scale Your Content Marketing (On a Shoestring)

With a few simple steps you could be on your way to hiring the perfect freelance writers, without breaking the bank. Here's how.

Content Marketing

Quality over Quantity: Why It's Important to Feed Your Content Machine with Only the Good Stuff

It can be tempting to seek out the cheapest solution to get your content marketing off the ground. But if your efforts are actually going to drive results, be sure to follow one simple rule: go for quality over quantity.