Content Creation Services
At Scribly, we designed our content writing service to scale with your business as it grows. So, no matter where you are in your journey, Scribly is here to help.
Content creation services to scale your business
Every great brand has a story to tell. Whether you’re a tiny start-up taking your first steps, or an established business with some skin in the game already, your goals are the same: to generate leads, convert sales, and boost your bottom line.
With so many digital channels to choose from, it can be tricky to know exactly where to begin. But review any Search Engine Optimization guide in the world and you’ll find one common theme: the power of content creation.
It’s still king, and it’s still your ticket to digital success.
Here at Scribly, we’ve built our name on content marketing – and it’s an ethos we live every single day. Our menu of content writing services is designed to deliver consistent content of all shapes and sizes, which your business can use to engage your audience (or reach new ones), fuel a marketing funnel, or supercharge your SEO rankings.
Blog writing services
There was a time when a blog was a place to share holiday snaps and pop culture opinions. But in the age of digital marketing, the blog has become the lynchpin of a successful content-powered campaign.
The Scribly blog writing service is geared specifically towards producing regular, high-quality content which appeals first to both your readers and the search engines. Search Engine Optimization has always been a long-tail game, and a regularly updated blog is the engine ticking under the hood.
We’ll work with you to develop ideas, perfect your tone of voice, and even assist with publishing frequency. It’s all part and parcel of the Scribly blog writing service.
Social media writing services
Let’s be honest: social media is everywhere.
Most brands already know that regularly posting to social media can boost brand awareness and maintain a steady flow of website traffic. The only problem? Generating an endless stream of post ideas and writing them all yourself can be a truly thankless task.
Luckily, the social media writing service from Scribly is here to help.
Our team of copywriters are dab-hands at crafting compelling social posts which genuinely inspire action. Even better, we can produce them as quickly as you can post them.
Want to lose the stress of social media posting? We’d love to help.
Landing page services
When it comes to converting leads and making sales, first impressions matter.
That’s why it’s so important that your landing pages are optimized to actively funnel your visitors towards the only logical conclusion: investing in your business.
At Scribly, we’ve designed our landing page writing service around the concepts of conversion rate optimization. After all, what is a landing page if not a digital salesperson? A poorly performing landing page can mean the difference between success and failure – so it’s well worth reviewing your first-touch user experience.
Don’t worry – our team of professional conversion copywriters is here to help.
Email writing services
Think email has gone the way of the dodo? Think again.
Email marketing remains one of the most cost-effective forms of digital promotion, with 75% of small businesses reporting a positive ROI from their email campaigns. The key to an effective email campaign lies in two vital elements: targeting and messaging.
At Scribly, we can help with both – though messaging is definitely our forte. From constructing the format and flow of your email, to fine-tuning the wording and the call-to-action, our email writing service gives you everything you need to succeed.
All you need to do is hit ‘Send’.
Copywriting services
When it comes to digital marketing, words are the most powerful tool you have.
But picking the right words can be a tricky task. With copywriting services from Scribly, you’ll benefit from a global team of professional copywriters, each of whom has a wealth of experience across countless industries and verticals. From boosting brand awareness to driving sales with direct response, our team are tried-and-true copywriting aficionados – and they’re here for you.
Whether you want to create a website from scratch with content optimized for SEO, or simply give your existing site a content overhaul, the Scribly copywriting service can help.
eBook writing services
Content marketing is all about producing content which offers genuine value to your audience.
And it doesn’t get much more valuable than a fully-fledged eBook.
Because of the value perception of an eBook, they are one of the most engaging and impactful tools in a content marketers’ arsenal. Even better, they’re totally versatile too. Give your eBook away in exchange for a prospect’s email address, use it as an exclusive bonus for loyal customers – the choice is yours.
If you’d like to unlock the marketing power of the eBook, ask about the Scribly eBook writing service now.
What is content creation?
Content creation is Scribly’s bread and butter. It’s all about producing and publishing written content that is intended for an audience, including blog content, social media posts, landing pages and web copy, eBooks, case studies, newsletters, and more. The aim is to provide valuable, interesting and entertaining content that is going to educate, inform, and engage your audience.
Content writing service FAQs
How to hire someone to create a content creation plan
At Scribly, we help a large range of businesses across a variety of industries create content plans, so we understand better than anyone how important it is to find the right partner for your content marketing. Below are our top tips for ensuring your hire an agency that works for you.
Find out more about their product offering
Do they offer the type of content you’re looking to create? What’s their turnaround time? Can they deliver everything needed within your timeline? Understand exactly where their content expertise lies and get a written confirmation of their expected completion date.
Get a quote
Whether you have a set budget for your project or need a price to get sign off from your superiors, make sure you get a quote for the services you need and a list of actions included in that cost. We also recommend asking for the terms of contract and ensuring you’re not tied in long term.
Ask for samples
Do they have expertise in your field? Have they worked for other businesses in your industry before? Ask them to share samples of their past work, including the type of content you’re looking to create (e.g. a blog post) and the industry you work in (e.g. recruitment)
Book a chemistry call
Work is just more fun when you collaborate with people you like. Why not have a video call or face-to-face meeting to see if the agency and its employees are the right fit.
Speak to more than one agency
Getting multiple quotes and speaking to multiple agencies will help you find the right quality of service at your best price.
Be willing to collaborate
A content marketing agency will need guidance around your brand values, tone of voice, goals, and other marketing endeavours. Creating a marketing plan will take some initial input from you.
How to start content creation
There’s no point creating content for content’s sake, so if you’re thinking about adding content to your website, launching a blog, starting a newsletter campaign, or getting going on social media, you need to ask yourself the below questions before you get started:
Why am I creating this content?
Before you start creating content, you need to understand the objectives of its creation. If you’re creating a landing page, you might want the user to take a particular action. If you’re posting on social media, you might be looking to increase your brand awareness. If you’re creating an SEO blog, you might want to grow your keyword profile and organic visibility.
Who am I creating this content for?
Good content is targeted content. Regardless of the type of content you’re creating, it should be addressing your audience and responding to their needs.
What’s the ideal outcome from creating this content?
Are you hoping users will purchase a product? Get in touch about your services? Learn more about your brand? See you as an expert in your field? Understand your ideal outcome before you start creating content. This will help determine what type of content you need to produce and how you should deliver it.
How will I promote this content?
Whether you’re optimizing your content for SEO and aiming to drive organic traffic to your site, promoting it on social media, or sharing it as part of an email campaign, you should always know how your content is going to reach your audience. Like we said, there’s no point in creating content for content’s sake.
Do I have the resource to create this content?
If you’re producing the content in-house, you need an expert on the topic to write the article. It’s also worth having a second person proofread and edit it to ensure a high standard of quality. If you’re using an agency, make sure they have an experienced writer with knowledge in your field creating the copy, and a dedicated account manager to fact and quality check everything.
What is content creation in marketing?
Content creation is a key component of modern marketing - you’d probably refer to it as content marketing. It basically refers to any content created to attract, engage, and convert a target audience into customers.
By creating high-quality content (blog posts, social media posts, videos, infographics, whitepapers, e-books, etc) businesses can establish their brand as a trusted authority, build relationships with their audience, and ultimately drive more leads and sales. Content creation in marketing is also an effective way to increase brand awareness, boost website traffic, and improve search engine rankings.
What is digital content creation?
Digital content creation is about creating content for electronic channels - in other words, anything online. You might share digital content on a website, social media, a mobile app, or any other digital platform.
So, while a printed book, newspaper, or leaflet wouldn’t be counted as digital content, an eBook, online blog, or social media ad would be.
Why Scribly?
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