Content Strategy

Content is a powerful tool for scaling your business – and fast. But without a long-term plan, even the greatest content in the world won’t be enough. With content strategy services from Scribly, you get the best of both worlds.

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What is a content strategy (and why should you care)?

“Content is king”. 

It’s a phrase which is as true now as it ever was. But is content marketing really as easy as just publishing regular blog posts and hoping for the best?

If only it were that simple.

For content marketing to really work, you need a roadmap, a plan, a playbook.

You need a content strategy.

A content strategy provides a foundation for all of the content your business will publish, over a month, a year, or even longer. But why should your business care about publishing content at all? Well, there are plenty of reasons, but it really boils down to two main factors:

  1. Search Engine Optimization, or SEO. The more optimized content your website publishes, the higher you’ll rank in search results. It’s a lot more complicated than that, of course, but that’s the headline.

  2. Engaging with existing customers and prospects. Long gone are the days when businesses were purely transactional. Delivering real value in the digital age is about offering solutions and information about your industry, boosting brand awareness and driving new business.

Pop any search query into a search engine like Google and take a look at the top results. One thing you’ll notice is that they’re consistently producing high-quality content. This is content marketing in action. And understanding exactly what content to publish – and when?

That’s the job of your content strategy. Scribly can help you bring it to life.

Building a content strategy with Scribly… …as easy as 1, 2, 3

Here at Scribly, content really is our bread and butter. So, when you choose to work with us, one of the first things we’ll do is build your personalized content strategy. This will help us know exactly what types of content our crack team of writers should be crafting.

Here’s how the process works in 3 simple steps:

Step 1: We build a personalised strategy for your business

First things first. We take some time to analyze your audience and target customer – and what it is they’re looking for. From there, we’re able to identify exactly which types of content will work best to engage or convert them. After that, we’ll take a peek at what your competitors are already doing with content (and spot any gaps of opportunity).

Step 2: We craft a content plan which supports your business objectives

With all the good stuff we collected during step one, our team will devise a devilishly effective content plan showcasing what we’d like to post, and when. We’ll also talk about cadence and frequency based on your budget and how engaged your audience already is.

When you’re ready, we’ll begin producing content – and we’re off to the races.  

Step 3: We monitor performance and make data-driven changes

The final step is the most important for your continued success. As we’ve discussed, set-and-forget isn’t enough in a digital world of changing algorithms and SEO mysticism. That’s we track the performance of your data and use those genuine insights to tweak your content plan as we go forward. That’s why we always refer to your content strategy as a living, breathing document.

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