Content Strategy Services

A content marketing strategy provides a foundation for all of the content your business will publish, over a month, a year, or even longer. But why should your business care about publishing content at all? Well, there are plenty of reasons, but it really boils down to two main factors:

Search Engine Optimization

The more optimized content your website publishes, the higher you’ll rank in search results. It’s a lot more complicated than that, of course, but that’s the headline.

Engaging with existing customers and prospects

Long gone are the days when businesses were purely transactional. Delivering real value in the digital age is about offering solutions and information about your industry, boosting brand awareness, and driving new business.

Pop any search query into a search engine like Google and take a look at the top results. One thing you’ll notice is that they’re consistently producing high-quality content. This is content marketing in action. And understanding exactly what content to publish – and when - is the job of your content strategy. Scribly can help you bring it to life.

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Here at Scribly, content really is our bread and butter. So, when you choose to work with us, one of the first things we’ll do is build your personalized content strategy. This will help us know exactly what types of content our crack team of writers should be crafting.

Here’s how the process works in 3 simple steps:

‍Step 1: Building a personalized content marketing strategy for your business

First things first. We take some time to analyze your audience and target customer – and what it is they’re looking for. From there, we’re able to identify exactly which types of content will work best to engage or convert them. After that, we’ll take a peek at what your competitors are already doing with content (and spot any gaps of opportunity).

‍Step 2: Craft a content plan which supports your business objectives

With all the good stuff we collected during step one, our team will devise a devilishly effective content plan showcasing what we’d like to post, and when. We’ll also talk about cadence and frequency based on your budget and how engaged your audience already is.

When you’re ready, we’ll begin producing content – and we’re off to the races.  

‍Step 3: Monitoring performance and making data-driven changes

The final step is the most important for your continued success. As we’ve discussed, set-and-forget isn’t enough in a digital world of changing algorithms and SEO mysticism. That’s why we track the performance of your data and use those genuine insights to tweak your content plan as we go forward. That’s why we always refer to your content strategy as a living, breathing document.

‍What is a content marketing strategy?

A content marketing strategy is a plan that outlines how a business will use content to attract and engage its target audience, build brand awareness, and drive profitable customer actions. Content options include landing pages and web copy, blog content and case studies, social media post, email campaigns, ebook and whitepaper downloads, and more. 

‍How to create a content strategy

We’ve said it before and we’ll say it again: content strategy is a science. 

Creating a content strategy is a data driven process that involves defining your goals, understanding your target audience, brainstorming topics, creating multiple content formats, and utilizing various distribution channels. It sounds complicated, so here are some simple steps to follow:

• Define your goals: What do you want to achieve by creating content? Do you want to generate leads, drive traffic, improve brand awareness, or educate your audience? Your goals will guide your content strategy.
• Understand your audience: You need to know who your target audience is, what their interests, pain points, and goals are so you can create insightful content tailored to their needs.
• Determine your brand voice and messaging: Your content should reflect your brand values, personality, and tone. There’s nothing more confusing for customers than mixed messaging.
• Develop content themes and topics: Identify the themes and topics that resonate with your target audience. Create a content calendar to target these topics, using different content formats and channels. 
• Share your content: Whether you’re optimizing your content for organic search or sharing content via email, social media, or PPC, you need your content to reach the right people to be valuable. 
• Track and measure results: Your content strategy should constantly be evolving. Measure the success of your current content (traffic, engagement, leads, conversion, revenue, etc) to inform your next steps.

Or, turn to the experts for help and use Scribly’s content strategy services. 

How can you refine your content distribution strategy?

If you want your content to reach the right audience, then you need to be sharing it on the right channels. Publishing content on Instagram to reach a CEO who only uses LinkedIn and email is never going to work. Instead, you need to optimize your content distribution strategy. 

• Analyze your audience: Identify the channels and content formats your target audience engages with, then create content suitable for that channel and share it on that platform.
• Optimize your content for each channel: Each distribution channel has unique requirements and formats. Optimize your content for each channel to ensure it resonates with your audience and maximizes engagement.
• Focus on high-performing channels: If your target audience uses both Twitter and LinkedIn but data says LinkedIn drives more traffic and engagement, then you know where to focus your efforts. 
• Experiment with new channels: Have you exclusively produced blog content until now when social media could work well? Or have you overlooked the value of eBooks and case studies? Exploring new content channels and formats allows you to expand your reach and engage with new audiences. 

How a great content strategy can make you money

If you’re investing in content strategy services, you’ll want to see a return, right? Here’s how content marketing can make you money:

• Generating leads: High-quality, relevant, and engaging content will attract potential customers and generate leads. How, you ask? You can capture leads through forms, landing pages, or email sign-ups, and nurture them through targeted content and email campaigns until they’re ready to convert.
• Boosting conversions: By providing valuable information, educating your audience, and addressing their pain points, you can build trust and authority in your industry, and increase your chances of converting leads into paying customers. Content such as case studies, testimonials, and product demos can help to persuade prospects to buy your products or services.
• Improving SEO: Creating optimized content that aligns with your target audience's search queries can improve your website's search engine ranking and visibility, and attract more organic traffic. This can lead to more opportunities to convert visitors into customers and generate revenue.
• Supporting sales efforts: Case studies and customer success stories can help sales teams educate prospects and close deals more effectively by reinforcing your value proposition, differentiating your offerings from competitors, and proving its effectiveness.