Scribly can help you create a content strategy that attracts and engages your target audience, builds brand awareness, and drives profitable customer actions.
“Content is king”. It’s a phrase which is as true now as it ever was. But is creating a content marketing strategy really as easy as just publishing regular blog posts and hoping for the best? If only it were that simple.
For content marketing to really work, you need a roadmap, a plan, a playbook. You need a content strategy from a specialist agency like Scribly.
A content marketing strategy provides a foundation for all of the content your business will publish, over a month, a year, or even longer. But why should your business care about publishing content at all? Well, there are plenty of reasons, but it really boils down to two main factors:
The more optimized content your website publishes, the higher you’ll rank in search results. It’s a lot more complicated than that, of course, but that’s the headline.
Long gone are the days when businesses were purely transactional. Delivering real value in the digital age is about offering solutions and information about your industry, boosting brand awareness, and driving new business.
Pop any search query into a search engine like Google and take a look at the top results. One thing you’ll notice is that they’re consistently producing high-quality content. This is content marketing in action. And understanding exactly what content to publish – and when - is the job of your content strategy. Scribly can help you bring it to life.
Here at Scribly, content really is our bread and butter. So, when you choose to work with us, one of the first things we’ll do is build your personalized content strategy. This will help us know exactly what types of content our crack team of writers should be crafting.
Here’s how the process works in 3 simple steps:
First things first. We take some time to analyze your audience and target customer – and what it is they’re looking for. From there, we’re able to identify exactly which types of content will work best to engage or convert them. After that, we’ll take a peek at what your competitors are already doing with content (and spot any gaps of opportunity).
With all the good stuff we collected during step one, our team will devise a devilishly effective content plan showcasing what we’d like to post, and when. We’ll also talk about cadence and frequency based on your budget and how engaged your audience already is.
When you’re ready, we’ll begin producing content – and we’re off to the races.
The final step is the most important for your continued success. As we’ve discussed, set-and-forget isn’t enough in a digital world of changing algorithms and SEO mysticism. That’s why we track the performance of your data and use those genuine insights to tweak your content plan as we go forward. That’s why we always refer to your content strategy as a living, breathing document.
A content marketing strategy is a plan that outlines how a business will use content to attract and engage its target audience, build brand awareness, and drive profitable customer actions. Content options include landing pages and web copy, blog content and case studies, social media post, email campaigns, ebook and whitepaper downloads, and more.
We’ve said it before and we’ll say it again: content strategy is a science.
Creating a content strategy is a data driven process that involves defining your goals, understanding your target audience, brainstorming topics, creating multiple content formats, and utilizing various distribution channels. It sounds complicated, so here are some simple steps to follow:
Or, turn to the experts for help and use Scribly’s content strategy services.
If you want your content to reach the right audience, then you need to be sharing it on the right channels. Publishing content on Instagram to reach a CEO who only uses LinkedIn and email is never going to work. Instead, you need to optimize your content distribution strategy.
If you’re investing in content strategy services, you’ll want to see a return, right? Here’s how content marketing can make you money: