Socials are great for engaging customers and driving brand awareness - but it takes time and effort. Luckily, Scribly can help with social media content creation.
If you’ve not yet dabbled in social media content creation, your first thought might well be, “Why can’t I just do it myself?” And it’s true – there’s nothing stopping you. But when you consider that over half of small businesses post to their social media profiles every single day, it’s easy to see how it can quickly get overwhelming. Not only that, but even if you are able to post daily, weekly, or even monthly, generating content ideas for all those posts can get old – fast.
That’s why working with a team of professional writers – like we at Scribly – is such a smart idea. Creating content for social media is what we do. We can write both organic and paid posts for every social network: Facebook, Instagram, Twitter… you name it.
While managing a personal social media profile can be as easy as snapping a quick photo of your cat, it’s a little more complicated with your business. You’ll need to maintain your brand identity and voice, while also engaging an existing audience and reaching out to a new one.
Quite the balancing act.
At Scribly, content creation is our bread and butter. Our social media content writing services are powered by a team of professional copywriters.
This experience means we can craft posts which are:
And, most importantly, genuinely interesting to your audience
Getting started with Scribly's social media content writing services couldn’t be easier.
Here’s how it works in 4 simple steps:
It’s easy to underestimate the amount of time and effort social media content creation takes. So, if you really want to produce engaging copy for your social channels, you need to be willing to put in some work (or let us do that bit for you). Here’s how to get started…
Whether you want to build brand awareness, engage with your followers, or drive traffic to your website, you need to have a clear goal in mind to produce effective content. Each piece of content should target one of those goals.
What inspires, captivates, and motivates them? What needs of theirs can you respond to? What channels do they use? What type of content do they engage with? What time of day do they use social media? Ask yourself all of these questions and more before writing your social media content.
Now that you’ve defined which platforms to use, who you’re targeting, and what your goals are, you need to create a content calendar. Depending on the platform, you’ll need to post anywhere from once a week to once a day. Make sure you plan ahead to have enough content to fill all of your spots.
Our favorite part! When writing for social media, make sure the caption is engaging, aligns with your brand, and is accompanied by strong visuals.
Make sure you respond to any comments to boost engagement, and monitor the performance of each post. This will help you refine and improve your content over time.
Without careful planning and a clear content calendar, it’s easy to quickly run out of social media content. Depending on your chosen platform, you might need as much as a post a day - that’s a lot of ideas to generate. If we were to help, here’s what we’d do:
Want to get the most out of your blog content? Consider repurposing it. Social media is a great tool to drive traffic to your blog, as you can share snippets and tease your content to whet your audience’s appetite.
If you’re wondering how to write content for social media then you probably need Scribly’s social media writing services - but we’ll share our top tips anyway:
Content pillars is just a fancy way of referring to the topics and values that a brand wants to be known for. Creating these pillars for your social media strategy helps with content ideation and ensures messaging is consistent across platforms, as every post should relate back to one of those pillars.
We know you have plenty of options when it comes to social media management, so why choose Scribly?
We’re not usually the type to toot our own horn, you understand, but here’s why we think you’ll love working with us: